April 2, 2026 · Theo Aldridge
Buying Jewellery That Lasts a Lifetime
Longevity in jewellery is mostly invisible at the point of sale. Thicker plating — measured in microns — wears far better than a flash coating, and a solid clasp is what keeps a piece on you for years.
Vermeil, which is heavy gold plating over solid silver, hits a sweet spot of durability and value for most everyday wear.
Care does the rest: keep pieces dry, store them apart so they don't scratch, and give them an occasional polish. Treated well, the right piece outlasts every trend.